It sounds easy that in the present time any person who wants to start an online business can establish an online store with the help of Ecommerce platform paying a reasonable amount to the companies who provide this service but do you know it’s not as easy as you think? So let’s start the never ending journey of ecommerce.
Explore E-commerce Platform
E-Commerce platform is a technology that helps the user to sell or buy goods over the internet. Now after that the very first question that rises in your mind is that how? Ecommerce platforms provide some tools and features that help us to build our web store by adding products, cart system, online payment gateway, designing layout of your website and many others also. Name of the most popular ecommerce platforms are
- Amazon : All in one choice for small to large business
- Shopify : Very useful for new users as establishing online store very easy
- WooCommerce (WordPress Plugin) : Very popular free plugin for small to large businesses. These days it has become very popular as it is very easy to install and customize.
- BigCommerce : This platform is good for large scale top brands as its product Search engine is very powerful. Some of the strong features of it are online store creation, Search engine optimization, hosting and providing security.
- Magento(Adobe Commerce) : Required complete technical knowledge so use by large scale business as installation of it is complex and setting up an online store is not easy.
- Square : Offers free website builder for setting up ecommerce business with some basic features and recommends paid options for full fledged websites.
- OpenCart : It is a PHP based free website builder which supports multi store creation. This distinguishes it from others.
- Big Cartel : Budget friendly website builder which is idle for small businesses as it provides a small number of product listings.
Key Points Consider for Website Building platform
Budget
It is a very crucial decision while choosing a website builder for your website as there is a myth in the mind of the people that they can discover everything for free and it is possible with some website builders like woocommerce and square. So decide your budget and choose the service according to it.
Size of Business
Decide nature and size of your business as some website builders provide a small number of inventories, large number of product listings and few of them provide the best marketing and seo tools. So it depends on the size of your business and requirement.
Design And Customization
Website builders provides various kind of themes so design of your website is not only appealing to your targeted audiences but also easily customizable so that you can make changes according to your need.
Marketing Capability
The backbone of the ecommerce website is marketing as the main motive is to increase sales and grow business. They enable businesses to build a strong online presence, improve search engine rankings, and streamline marketing efforts.